Thanks to some “halftime adjustments,” the University of Iowa’s game-day commercial drives home the excellence associated with being a Hawkeye.

Every image tells a story. Check out the links below to learn more about Iowa’s areas of strength.

students waving to the children's hospital during kinnick at kickoff
Welcome to Iowa
interactions between the magnetic fields of the sun and Earth
Iowa wins $115M NASA contract
university of iowa stead family children's hospital exterior
UI Stead Family Children’s Hospital specialties rank high
university of iowa stead family children's hospital patient and kid captain harper stribe posing in hawkeye jersey
Here’s looking at you, Kid Captains
Measuring brain waves photo
Breaking barriers in brain research
Splashing water in a research flume
Iowa dives into the future of water research
Typewriter key detail
The first and best home for writers
UI art museum to build on decades of brilliance
pregame festivities at hawkeye basketball game
Hawkeye athletics experience among nation’s best
Produced by the UI Office of Strategic Communication