Get a sneak peek at the university's halftime ad

Hawkeyes do incredible things every day. From tomorrow’s doctors and engineers to poets and playwrights to physicists and entrepreneurs, every single Hawkeye learns how to find their own path and bravely go wherever it leads.


Many examples of the University of Iowa’s dedication to research, service, and teaching will be featured this fall for millions to see during broadcasts of Iowa football games. These aren’t generic images, either—below you’ll find the new commercial, and links to stories about the students, staff, and faculty featured in the halftime spot.